MY ROLE

Designer

WHAT I DID

Ideation
User Interface Design
Graphic Designs

BUSINESS PLAN

Download our business plan here

TEAM

Peter Nolan - MasterCard Software Engineer

Lisa Bongiovi - MasterCard VP of Product Management

Abhyuday Chakravarthi - MBA

Ajay Balasubramanian - MBA

Mengxiang Jiang - Software Engineer

Yanbin Feng - Software Engineer

Jennifer Qian - Videographer

TEAM PHOTOS

To find more photos of the event, please click here

May 2014

What I learnt from this MasterCard UX design experience is definitely the importance of knowing who you are designing for and what their needs are.

In fact, when I first started to design the interface for our app (orange design), I focused only on making it look chic and also intuitive to use but neglecting the specifics of what our audience may need. Therefore, as I did more research on the app market as well as reading user feedbacks on similar software, I realized that my original design had the following flaws:

Does not contain primary MasterCard colors for sales associations
The chic graphic design does not scream "security," which is an essential component in shopping applications
Lack of professionalism

Thus, I scratched the color theme and re-designed with the new mindset of who I am going to design them for and what concerns may have to be solved for the interface. I asked myself multiple questions along the way: Is this something you would trust to use when you are shopping? What do you associate this questions with? Is the button positioned correctly? ...ect

I also kept the original smooth transitions, and I ended up with the black final interface.

MasterCard Innovation Express Challenge

I designed the mobile app interface and created the product graphics for team SocialTrans at the MasterCard Innovation Express, a 48 hours hackathon. Our challenge was to create a solution for MasterCard that will appeal to university students. As a team of 6 members, we created an app that aimed to connect social media with purchases so that consumers get personalized recommendations based on their online social-network. Our team was among the top 4 teams chosen for the final round.

The two versions emphasized two different factors: the orange one focused on the appeal to young university students whereas the black one focused on the secure transactions and MasterCard branding. The black one was what we submitted as our final product.